Only a week into my mid-to-late twenties, and I’m having an identity crisis of sorts. Last Friday, I ditched my craptastic Sidekick for a slick, grown-up iPhone and now I’m hungry to update the rest of my technological assets. My 4.5-year-old Dell laptop has seen better days. He’s cranky and temperamental. Poor old chap needs duct tape. He’s morbidly obese and I think he has Alzheimer’s, because he doesn’t have any memory left. It’s just about time for him to retire to computer heaven.
So, my dilemma - the ads about being a PC or a Mac have me conflicted about my own identity. Who am I in computer brand-land? Am I young, trendy, shiny and slim – do I wear skinny jeans? Or am I dowdy, familiar, sturdy and reliable – and clad in a smart suit? I confess, I would like to be a part of the fancy-pants hipster club that the rest of the Mac folks are in, just for the cool factor. But is the extra cost justifiable?
The only info I’ve obtained from the fancy-pants people thus far, “Macs are totally user friendly.” What does that even mean? PCs aren’t rocket science, you know. Reason tells me I can buy a new PC and save about 50%, but I’m willing to pay for the Mac if it has other qualities above and beyond coolness. Readers, I’d love to hear your thoughts on this highly sensitive topic. (This is a conversation, not a soliloquy. So comment!) Mahalo.
*Putting on my PR hat for a moment, I want to note what a great job Mac has done marketing its brand. If I’m questioning my computer identity and there is not enough disparity in product to be apparent, they are doing something very, very wickedly right. A+ for effort. But will all that marketing lead to a converted customer?
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